Video is without doubt one of the simplest methods to advertise music. That’s why the music business is so centered on TikTok, Reels, and YouTube.
An excellent music video can:
- seize consideration
- invite deeper engagement
- push a observe additional than it’d’ve traveled with out visuals
However for a lot of artists, video manufacturing might be overwhelming. Particularly when music advertising and marketing specialists say you have to be taking pictures dozens of various movies for each tune. It may be troublesome to know the place to start with so many various approaches, platforms, and codecs.
That’s why we put collectively this listing of music video concepts.
Test it out! Then select whichever idea feels most inspiring.
10 varieties of music movies you must create
1. The official music video
It’s nonetheless helpful when selling your music to media shops. Some blogs nonetheless wish to premiere official movies. And your diehard followers will take pleasure in full-length official movies too. However remember: “official” movies aren’t as helpful at reaching new audiences on short-form platforms, so don’t lay our a fortune right here.
2. The song-snippet video
Simply make a video for the hook of your tune. In reality, make quite a lot of completely different variations. Get inventive. Nobody stated you possibly can solely have one video for a tune. And if the video is just 15 seconds lengthy, you possibly can create extra choices!
3. Visualizations
These are the movies which have graphics that transfer to the music. Identical to the official music video, these received’t be nice for outreach to strangers, however for the loyal followers, they’ll dig it. So make them as delicate or artsy as you need.
4. Lyric movies or karaoke movies
These are nice for followers who wish to sing alongside, or learn alongside and get the phrases right! Similar caveat as earlier: These are movies for current followers, not for wowing model new audiences.
5. Artwork observe movies
An Artwork Monitor is a video that shows a static picture of your album paintings whereas the music performs. It’s useful to have. And fortunately, YouTube creates them for you robotically while you distribute tracks to YouTube Music.
6. Spotify canvas video
A Spotify Canvas is the brief looping video that performs on Spotify. They need to be roughly three to seven seconds lengthy. There aren’t many guidelines right here, so get inventive. Simply keep in mind that the video won’t be “synched” to the tune, so that you may wish to keep away from clips of somebody singing particular lyrics. By the best way, you possibly can swap it out anytime. So strive various things and see what works finest.
7. Quick-form movies
It’s a class of its personal, however consider all of the shorter movies you see artists making on TikTok and Reels. There’s quite a bit to dive into, and numerous choices to discover, so let your persona shine.
8. Cowl tune movies
These work extraordinarily effectively for locating new audiences, and you must positively use them! Even when your focus is on unique music, keep in mind that acts from The Beatles to Adele leveraged cowl songs to broaden their enchantment. Better of all, with social platforms, you don’t even have to do the WHOLE tune. It might simply be a TikTok of you singing the refrain.
9. Reside movies
Simply don’t submit boring movies from the again of the room. Get inventive. It could possibly be reside on stage, or “reside” in your bed room. Simply seize one thing magical about your efficiency expertise, whether or not it’s your voice, your instrumental prowess, your manufacturing expertise, or your songwriting.
10. Behind-the-scenes movies
Give your followers a peek behind the scenes of what it’s wish to be an artist. Share the sights and sounds (and smells) of being on tour, within the studio, at a radio station, or the rehearsal house. You might do that as a mini-documentary, as an AMA (speaking to the digicam), or as a fast vertical video.
There are, after all, many different types of video you possibly can create to advertise your music. And you may combine and match any of the above — add lyrics on-screen throughout your “official” video, do a reside cowl tune snippet, and so on.
Crucial factor is: Understand the ability and significance of video for shifting your music ahead. After which go make a video!