Sasha M is a dance-pop sensation from Singapore, who’s garnered fairly the excitement round her music, particularly her newest single, “How To Spot A Narcissist,” seamlessly mixing the introspective fringe of digital music with the infectious rhythms of pop. This observe epitomizes the essence of latest electro-pop, marked by its vocal depth and a fascinating sonic palette that instructions consideration.
Sasha M’s musical journey unfolds as a story of self-discovery and creative authenticity. Collaborating with trade luminaries similar to Eddie Wohl and Seth Munson, she has refined her artwork, creating music with a world resonance. Her collaboration with Hasso on the one “Loaded” secured a prime place on Spotify Germany’s Viral 50 chart, underscoring her wide-ranging worldwide attraction.
We had the chance to talk along with her in regards to the single and her profession up to now. Test it out beneath!
How has your journey from the vocal trio SASS to a solo artist influenced the evolution of your music type, notably in your newest single “How To Spot A Narcissist”?
Our lady group was all about empowerment – robust feminine characters who don’t take nonsense from anyone. A lot of my present work retains these values. Having lived in a number of poisonous environments, I firmly imagine that you simply shouldn’t be mistreated in any facet of your life – be it by your boss, your financial institution, or your boyfriend.
Are you able to share your expertise working with trade consultants like Eddie Wohl and Seth Munson, and the way these collaborations have formed your music?
It’s been an honor to get to work with, and be taught from, trade consultants. As somebody from Singapore with no prior connections to the music trade within the US, I’m very lucky for each alternative. Working with them confirmed me what skilled high quality work appears like and appears like. It gave me the requirements I now uphold in my work shifting ahead.
“Loaded,” in collaboration with Hasso, achieved vital success on Spotify Germany’s Viral 50 chart. To what do you attribute the worldwide attraction of your music?
I write about common themes – “Loaded” particularly describes a second in a poisonous relationship the place the persona has been gaslighted and is taking the blame for the sorry state of their relationship. Gaslighting is a type of psychological manipulation the place the abuser makes an attempt to sow self-doubt and confusion of their sufferer’s thoughts. It occurs when the abuser doesn’t take accountability for his or her actions, and it’s an enormous downside for companions who’re empathetic. I imagine that is sadly a quite common prevalence that many individuals, no matter location, can relate to.
Your music blends digital and pop parts. How do you steadiness these genres to create a singular sound, as evident in “How To Spot A Narcissist”?
I choose my collaborators nicely. Once I began penning this track, I already had an concept of the way it ought to sound – a bit of darker than my standard music, however nonetheless upbeat and pop. Riccardo, who produced the observe, has labored with me since 2018 and is aware of me very nicely musically. I gave him my concept and he knocked the beat out of the park. Enjoyable reality, I truly wrote the bassline on the refrain! My different co-writer on the observe, Lauren, is a grasp at darkish, moody songs. She got here up with the vocal hook within the refrain, which is probably the most EDM a part of the track. She additionally has vocals on this observe, lending the pre-chorus a barely sinister vibe.
What’s your inventive course of for writing and producing music?
I write lyrics and melody, so normally when an concept comes, it’s both melodic or lyrical. I document my concepts as voice notes on my cellphone, and those with probably the most potential, I deliver to collaborators whom I bear in mind that may match the imaginative and prescient of that individual track. I really like with the ability to faucet into different inventive abilities’ potential as a result of they all the time deliver one thing to the desk that I can’t by myself. I imagine you find yourself with a greater product whenever you collaborate.
Having carried out in numerous settings, from Common Studios Singapore to the Extremely Music Pageant, how do you adapt your efficiency type to totally different venues and audiences?
I actually get pleasure from performing to giant crowds with hundreds of individuals. I’ve not been ready to do this with my authentic music but, however I’ll sometime. As a performer in another person’s present, you need to ship what the present wants. I attempt to absolutely perceive the necessities and targets of every present I do, so I can carry out to the perfect of my means. On the finish of the day, the viewers’s expertise is every little thing.
You’re recognized in your dedication to social causes. How do you combine this ardour into your music and creative expression?
Thanks. I hope to all the time make a social impression with my work. As you’ll be able to inform, my songs revolve round psychological well being themes. Many are darkish, however “Beneath The Floor” is a extra uplifting one. I hope the songs supply consolation and assist to others who’re additionally dwelling by means of poisonous environments. Individually, I even have the honour of my track “Buddies” being carried out by differently-abled abilities from the Inclusive Arts Motion; we made a music video, and so they nonetheless carry out that track stay at exhibits.
In an trade typically pushed by tendencies, how do you keep your creative integrity and private type in your music?
I do my greatest to stay genuine and solely choose tendencies that resonate strongly with me. There’s been a Russian sugar child comedy shtick trending on social media that I discover hilarious and oddly empowering. I leaned closely on that whereas I used to be going by means of a tough time and made a comedy collection of Instagram reels referred to as #FindRichHusband. It’s introduced pleasure to my followers, and other people typically ask me when my subsequent reel is.
What are your future aspirations within the music trade, and are there any new tasks or collaborations we will look ahead to?
I wish to construct an viewers of people that really assist and imagine in me – no “pretend associates.” My greatest supporters pledge to me on Patreon, and in return, I give them a front-row seat into my music journey. I’m within the midst of releasing new music off my first EP, so look out for that! All sneak peeks will probably be on Patreon; observe me there to get updates in your inbox. https://www.patreon.com/sasashamusic