Consider how a lot cash you spend each month on Mailchimp, or Drip, or ConvertKit.
Do you ship sufficient e-mail to justify that continuous price?
Are you truly USING all these fancy options you pay a lot for?
After coughing up $30 or $75 or $150 per 30 days, do you say, “that was cash nicely spent?”
If the reply to all three questions is sure, let me congratulate you; you’re clearly nurturing your record and turning followers into repeat clients frequently. In different phrases, e-mail is a pillar of your profitability.
Should you’re NOT a type of artists but, I’ve some dangerous information and some excellent news for you.
The excellent news entails you truly SAVING cash whereas reaching higher outcomes everytime you e-mail followers. However earlier than we get to that, right here’s the issue…
Should you answered no to the questions above then the dangerous information could also be apparent: You’re not driving sufficient income via your e-mail efforts to justify the price of a service like Mailchimp, Drip, or ConvertKit.
Don’t really feel TOO dangerous. Most musicians aren’t.
You might be overpaying to your e-mail instruments as a result of:
- You don’t schedule your emails
- You don’t automate emails (past a welcome message)
- You don’t create e-mail sequences
- You don’t make sufficient gross sales provides
- You don’t prioritize rising your e-mail record at gigs
- You don’t have an simple on-line lead-magnet to develop your record
- You don’t section your record by area, gross sales historical past, or pursuits
- Otherwise you don’t … ship emails in any respect
Even within the age of TikTok and Spotify, e-mail remains to be one of the crucial dependable methods to drive outcomes to your music. Whether or not that be boosting streams, video views, or merch and ticket gross sales.
And but so many artists underutilize their e-mail lists. And right here I’m not even speaking about making use of superior automation, sequencing, and segmentation options.
Certain, you in all probability SHOULD get round to doing that stuff sooner or later to maximise the potential of your record. However let’s be actual; most artists endure from a extra foundational downside.
Musicians. Simply. Don’t. Ship. Sufficient. E-mail.
Let’s perform a little train.
Consider a advertising record that you simply’re on. Some model, store, or artist who messages you a number of instances every week, but you’re nonetheless content material to be on their record. Whether or not you open each e-mail or not. You’re by no means offended by the frequency of their emails since you just like the character. You’re within the merchandise. You dig the vibe.
Nicely, your followers in all probability like your character and dig your vibe, too. So why are you solely emailing them as soon as a month, or twice a 12 months, or… everytime you lastly get round to releasing your subsequent album??
It’s NOT an imposition to speak along with your viewers extra incessantly. And it’s not an imposition to ask them to take a selected motion: buy merch, depart a remark, and many others.
If the fan stays in your record, they count on to listen to from you. In the event that they unsubscribe, they weren’t going to stream your album or purchase your vinyl anyway.
So neglect fancy e-mail options. Your greatest downside would be the easiest one to unravel. Simply SEND emails.
And if you happen to can clear up that downside, I wish to present you ways you might be able to cancel your month-to-month Mailchimp or Drip subscription, and get the identical or higher e-mail outcomes via Fan Attain, an e-mail function included with ReverbNation membership — which, relying in your membership tier, is FREE, $12.95/month, or $19.95/month.
That means even ReverbNation’s Premium membership is probably going inexpensive than your month-to-month e-mail invoice. PLUS ReverbNation membership consists of loads of different issues in addition to e-mail that you simply’ll must succeed:
- world music distribution
- promo instruments
- trade entry to pitch your music for radio performs, playlist placement, label offers, competition slots, vinyl urgent, mixing and mastering mentorship, and rather more
Let me set some real looking expectations although. Fan Attain does NOT have ALL the superior e-mail options you’ll discover once you use costly platforms like Mailchimp and Drip.
It’s designed for simplicity.
Fan Attain makes it fast and simple to construct your record, and e-mail the correct segments of your viewers. And as you’ll see beneath, that could be greater than sufficient to seek out higher outcomes out of your e-mail advertising.
The three causes most e-mail advertising platforms are prohibitively costly for the typical artist
1. The extra you employ it, the extra you pay
The truth is, you don’t want fancy automation and granular segmentation options to easily break dangerous habits and ship extra emails.
However with many e-mail instruments, the extra emails you ship, the upper your month-to-month prices.
That’s not the case with ReverbNation’s Fan Attain.
2. The larger your record, the extra you pay (whether or not you e-mail them or not)
One other huge concern with nearly all e-mail platforms? The extra individuals you add to your record, the upper your month-to-month prices, whether or not you get round to emailing them or not.
You’re paying simply to KEEP individuals on a listing you in all probability underutilize. Speak about being punished for fulfillment.
Once more, this isn’t the case with Fan Attain, the place you possibly can construct your record in a extra worry-free manner. With a free ReverbNation membership, you possibly can have 500 followers in your record. On the Primary tier, you possibly can have 1000. And, for only a few extra {dollars} a month, you possibly can improve to the Premium stage, which helps as much as 50,000 followers in your e-mail record, AND consists of sturdy music distribution, unprecedented trade entry, and promotion instruments.
All for lower than the value you could be paying to a different platform JUST for e-mail.
3. The extra options, the extra you pay (even if you happen to don’t use ‘em)
Who cares if you happen to’re allowed to have twenty totally different automated e-mail sequences operating if you happen to’ve by no means even gotten round to launching the primary one!
Many e-mail platform tiers are priced as if you happen to’re some enterprise model with an enormous staff and limitless wants. However extra seemingly, you’re an artist, or a band, with a single record of followers. Plus the necessity to simply write them easy messages now and again, converse to them like a person, after which ask them to do one thing.
You are able to do that with Fan Attain. No frills. No further bells and whistles that you simply’ll by no means use in any case. Simply real-time e-mail messaging to your viewers every time you could have information to announce, tales to share, music to launch, or merchandise to promote. And the power to focus on that e-mail to the correct individuals based mostly on location, recency, and viewers kind.
And this will get me to the principle level I wish to make. That you CAN be MORE profitable in driving outcomes from e-mail once you strip away the extra intimidating, superior options.
With e-mail advertising, musicians can do MORE with LESS
Which will sound ridiculous to advertising pundits. However right here’s why I believe there’s advantage to the declare: Advertising and marketing specialists give recommendation that’s designed for the best-case situation. It’s not grounded in actuality.
They’re usually addressing a hypothetical entrepreneur with numerous time to construct and tinker. Adequate finances to check merchandise and craft messages. The experience to tie all of the digital parts collectively. The willingness to review outcomes and modify methods accordingly. They’re addressing somebody who view themselves as a enterprise first, with the aim of promoting a product.
Does that sound such as you? Whilst you’re driving between gigs, spending hours to shoot a 15-second TikTok, attempting to determine find out how to sidechain vocal compression in your subsequent dwelling recording, altering the strings in your guitar?
Should you’ve learn this far, it’s in all probability NOT you — which is why you’re searching for a less complicated and extra inexpensive answer. You might be an artist first, and to the diploma that entails advertising your creative merchandise, nicely, you even have competing duties… to tour, to make new songs, and so forth.
That’s why for a typical unbiased musician, e-mail is normally an afterthought, one thing you assume to make use of when there’s apparent information. And in addition to that it goes uncared for. I’ll reiterate that there’s no sense in paying tons of cash out-of-pocket month after month for a device you underutilize.
Streamlining your music marketing via email
However I’ll go a step additional. I believe that once you strip away the intimidating options (automations and sequences, limitless tagging and segmentation, designing an e-mail marketing campaign from scratch), you’re left with one thing rather more intuitive and usable. All you REALLY want, if we’re being real looking, is a option to seize followers’ contact data, mechanically ship a welcome message, have a easy textual content field to often write your followers, the power so as to add a hyperlink, picture, or button, and hit ship.
Enter Fan Attain! The true-time, streamlined e-mail advertising device for musicians that’s already included in your ReverbNation membership, together with all of the issues I discussed above: world music distribution, limitless pitching for playlists, festivals, label offers, radio spins, vinyl urgent, mixing and mastering mentorship, and rather more.
You possibly can actually construct and ship emails in 2 minutes.
Simply choose what you wish to speak about from the dropdown menu, and Fan Builder will mechanically pull that track, album, video, or occasion into the e-mail.
Should you choose to create a message from scratch, simply choose “Replace to Followers.”
Then write your e-mail.
Add any pics or hyperlinks, if wanted.
If you wish to have a particular design to your e-mail, you possibly can immediately select from a listing of templates.
Need additional customization?
You’ve received it…
Need intuitive and immediate record segmentation and e-mail focusing on?
You’ve received it!
Choose which forms of individuals out of your viewers you wish to contact:
- Followers
- Artists / Musicians
- Labels
- Venues
- Promoters
Goal your message based mostly on location (or ship it to everybody).
Select whether or not you wish to ship it to newer subscribers (individuals added within the final 30 days), or everybody.
Then ship it!
And sure, you possibly can ship a check e-mail to your self to test that hyperlinks are energetic and the design appears to be like good.
It’s actually that easy.
And the simplicity is strictly what makes me suspect you’ll get MORE out of Fan Attain than you’ll by spending $50 or $75 or $150 each month on a extra “professional” e-mail platform.
As a result of you’ll truly USE this device extra usually.
The simpler one thing is, the much less time it takes total, the extra you’ll assume to make use of it. Not only for the large information bulletins (album launch, new video, and many others.), however the little moments too. These fast messages the place it’s sufficient to snap an image at a gig, or on tour, and simply write a pair fast sentences.
The way in which persons are inundated with media nowadays, you’ll have a better time getting somebody’s consideration if you happen to ship them a lot shorter emails, however extra usually.
Plus, fast real-time engagement along with your record might be simpler as a result of it usually feels extra private. Emails sharing what you’re as much as within the second, or what you’re most enthusiastic about proper now, are extra pure to put in writing. They’re simpler to compose. And simpler to ship.
That’s why Fan Attain is ideal for sharing:
- A single, album, or video (with mechanically embedded play button)
- Occasion particulars
- A narrative from the highway
- Enjoyable moments out of your studio
- The that means of your track lyrics
- A pic, hyperlink, advice, playlist, or social put up
- A merch supply
- And anything you possibly can consider
Fan Attain is a foundational e-mail record administration and messaging instruments to artists, and it’s already bundled into ReverbNation membership. You possibly can simply import lists from different e-mail applications or signup sheets out of your live shows.
You may as well seize contact data out of your web site guests utilizing our HTML 5 widget.
Wish to construct your record, nurture your relationship with followers, and increase your gross sales and streams?
E-mail is without doubt one of the most vital advertising instruments that musicians have. And e-mail advertising doesn’t should be sophisticated.
In reality, the better it’s, the extra usually you’ll talk along with your viewers. Supplying you with extra probabilities to attach, encourage streams, promote merch, and promote excursions. Plus, the extra you ship emails, the higher you’ll get at crafting efficient messages.
And with regards to e-mail instruments, don’t pay one other service for one thing that comes included with ReverbNation!
Get began with Fan Attain right this moment.