You’re employed onerous in your music. As soon as it’s launched into the world, you need individuals to understand it exists, discover it simply on-line, press that play button, and love what they hear a lot they’ll pay attention once more.
That may occur, in fact. It occurs on a regular basis.
However with countless quantities of recent music being launched, and with countless quantities of social content material designed to maintain us viewing and scrolling, it often doesn’t occur all by itself.
To realize traction along with your music, it’s worthwhile to:
- Actively talk
- Make individuals curious about your music
- Entice them to take an opportunity on you
- And make it straightforward to be discovered
That takes creativity, nevertheless it additionally takes a easy consciousness of a number of the methods and locations individuals could be searching for you and your music on-line.
You don’t need your musical presence to really feel like a ghost city, a city nobody can find on a map, or worse, a city that by no means existed. That will help you keep away from that, right here’s a listing of 7 frequent errors that trigger musicians to go unnoticed.
Your followers can’t discover you as a result of…
1. You’re not linking!
Don’t go away room for thriller. If you would like a fan to take a selected motion, inform them clearly.
You’re not being “sales-y” or “cringe” if you ask individuals to hearken to your tracks. You’re a musician! In fact that’s what you need individuals to do. And also you’re HELPING them by making the instructions clear.
Wherever doable, use the linking instruments so your music is all the time only one click on away.
2. Your bio is dangerous
Does your social bio join the dots between who you might be and the music you create? If not, repair that!
Certain, the fashion of writing ought to convey one thing about your persona through the tone and kind (humorous, critical, absurd, mysterious, and many others.), however you additionally want the small print of your bio to inform individuals an important issues about your music profession at the moment.
3. Your identify and deal with don’t match
Don’t get cute with this! Your artist identify = Your social deal with. Easy.
As an illustration, if my band identify was Trash Collectors, my Instagram identify ought to NOT be Crash Tollectors or Somebody Someplace Calls us Trash Collectors.
But I discover this mismatch many occasions when attempting to seek for new acts on social. If it provides the slightest little bit of uncertainty or additional steps for somebody looking out, it’s a mistake.
4. You’re not posting sufficient
The longer you go dormant, the much less doubtless will probably be that individuals see your new stuff if you do submit.
So maintain your viewers engaged all through these months or seasons if you don’t have a lot occurring. Since you’ll want them to nonetheless be paying consideration when you do have massive information to share.
When you do have massive information, it’s additionally a standard mistake to not submit sufficient about that particular person launch or occasion. Keep in mind, individuals usually have to see a message a number of occasions (7 is the final rule) earlier than they act on it.
5. You don’t have an internet site
In the event you rely solely on social, it’s a ache for followers — who won’t be on sure social platforms, or can’t view content material till they log in.
In case your message or information announcement is public and necessary, submit it in your web site. Which in fact means you start by HAVING an internet site devoted to your music.
6. You retain altering your artist identify
Cease it! Decide on one thing. In any other case you’ll confuse followers, potential followers, and Google.
In the event you’re embarrassed by your artist identify, you weren’t affected person sufficient if you picked it. In the event you really feel such as you’ve advanced past your artist identify, keep in mind that numerous legendary acts have modified their sound all through the years with out altering their identify.
Your artist identify is the cornerstone of your model identification. You’re allowed to renovate and add new rooms to your artistic home. You don’t should construct a brand new cathedral from scratch each time you evolve as an artist.
7. Your songs are solely on Bandcamp or Soundcloud
In the event you actually wish to be discoverable, your tracks must be in every single place that persons are trying to find music.
I wrote a complete article about this frequent downside, why it’s an issue, and the way straightforward it’s to unravel. Listeners have by no means been extra scattered throughout platforms and apps. Don’t punish sure segments of your viewers by preserving your music walled-off. Distribute it. Extensively!
After pouring a lot time and expertise into your tracks, you don’t wish to see a lacklustre response to your new music. Or worse, no engagement in any respect.
However with only a few pretty steps or issues beforehand, you may be sure you and your music are straightforward to search out on-line. Simpler to search out, simpler to take pleasure in!
Distribute your music in every single place that issues.