I watched hours of trending singer-songwriter content material on Reels and TikTok and right here’s what I discovered:
What appears to works finest for singer-songwriters in 2024?
Efficiency movies!
However that’s simply one of many commonalities I observed.
Within the submit under you’ll see a spotlight reel of a dozen movies by singer-songwriters that:
- Had been advisable to me algorithmically
- Immediately caught my eye
- Which made me flip up the amount to listen to that they…
- Sounded good
All of them had some spectacular engagement occurring as properly (likes, shares, feedback), which served as a sort of social proof attractive me to take a look at what others had already fallen in love with.
After watching a bunch of singer-songwriter movies on TikTok and Reels over the course of a pair weeks, I observed 4 traits that have been value mentioning. For those who’re about to shoot a efficiency video, perhaps a few of these can function inspiration:
Singer-songwriter video tendencies
Strolling round whereas performing
There’s a lot of taking part in and singing whereas strolling. I suppose we like strolling now.
The strolling offers a way of vitality, journeying, or journey. Which pushes and pulls the digicam together with the topic.
Plus, strolling outdoors can lead to some attention-grabbing backgrounds.
A fast zoom or dramatic digicam movement
The widespread recommendation was one thing like “seize consideration throughout the first three seconds.”
However now it’s finest to seize the attention throughout the first few frames. This leads us immediately into the motion.
And one of the apparent methods to immediately seize the attention is to start with digicam movement, zoom, panning, or rotation proper from the primary body.
A static digicam with an amazing efficiency
A number of trending movies I noticed had no digicam movement in any respect. Stationary. Easy!
So this one isn’t actually a “pattern.” Propping your cellphone on a bed room bureau or putting it on a tripod is nothing new.
However I’m together with it right here as encouragement that you just nonetheless CAN get away with the simplest method so long as the music is nice.
An important commonality?
As a common rule, high quality efficiency movies appear to outperform POVs, confessionals, tutorials, and skits on the subject of music content material. However nearly all of the viral music movies on my feed had one thing else in widespread:
One digicam, one take. No cuts, no edits.
This gives the look that what we’re seeing is actual, dangerous, and weak. Not one of the painstaking modifying after the actual fact to craft a second. As an alternative, you’re IN the second.
Now, in fact that doesn’t imply these have been impromptu movies. A number of consideration was paid to the scene, the framing, the outfits, the colour palette.
And the sound. The truth is, a number of of those movies had pre-recorded sound after which they labored laborious to make a convincing lip-sync that appears actually reside.
How do you’re feeling about that final half? Is it dishonest? Or does it make it simpler to supply content material when you may fear in regards to the sound and visuals individually?