As Coachella inches nearer, Okay-Pop followers in Los Angeles may have the possibility to go to a pair of pop-ups centered round their favourite artists. Amongst them is 82Valley, a Coachella-themed pop-up for Okay-Pop teams ATEEZ and LE SSERAFIM hosted by L.A.-based media firm and retailer hello82.
ATEEZ, an eight-member boy group from South Korean leisure firm KQ Leisure, would be the first Okay-Pop boy group to carry out at Coachella. The five-member lady group LE SSERAFIM, shaped by high-profile leisure firm HYBE’s subsidiary Supply Music, can even be making its Coachella debut when the pageant kicks off this weekend.
With a deal with each ATEEZ and LE SSERAFIM, the shop is providing followers of the teams — collectively referred to as ATINY and FEARNOT, respectively — the possibility to attach with fellow followers and participate in Coachella-adjacent festivities with out the journey to the desert.
“Even in the event you can’t go to the desert, we wish to be sure that followers really feel linked, wherever they’re,” Kelly Shin, hello82’s head of neighborhood and advertising tells LeslyNewsMagazine.
82Valley – held at hello82’s L.A. fan house and retailer and the shop’s new brick-and-mortar in Atlanta – incorporates a message sales space for followers to jot down notes to their favourite artist, raffles and video games, a watch get together, themed photograph cubicles and DIY bracelet making.
Along with the occasions, hello82 has launched unique merch that may be bought in retailer and on-line. The shop launched the ATEEZ Desert Survival Package — a full line of merch meant for followers to take with them to see the group carry out at Coachella. The road contains the standard merch choices of a t-shirt and a sweatshirt with the addition of Coachella-geared gadgets reminiscent of a windbreaker, solar cap, bandana and a water bottle holder. The shop additionally launched a brand new retro themed LE SSERAFIM t-shirt design for followers.
For followers of ATEEZ, the shop can be internet hosting an “ATINY Zone,” the place members of the group’s official fan membership can get two of eight random photocards. In the meantime, hello82 is handing out unique LE SSERAFIM photocards at their “FEARNOT Zone” to anybody who joins the group’s neighborhood on the Weverse – the fan-artist communication platform owned by their label’s guardian firm HYBE.
Akin to sports activities buying and selling playing cards, photocards have grow to be a large a part of Okay-Pop fan tradition. Included in albums and merchandise and launched throughout particular occasions like 82Valley, the roughly two-inch-by-three-inch playing cards are an more and more sizzling commodity.
For hello82, every part comes again to how the corporate can create a connection between followers and artists. “We all the time take into consideration followers, and we attempt to deliver entry to followers,” says Shin. The corporate makes use of its L.A. fan house to commonly maintain pop-up events for brand new albums, fan signal occasions the place followers can attempt to win an opportunity to fulfill their favourite artist and different out-of-the-box occasions usually that includes the Okay-Pop teams themselves.
82Valley pop-up
Courtesy of hello82
Throughout city, the Grammy Museum has kicked off a two-year lengthy dedication to showcasing reveals and programming surrounding Okay-Pop. Simply in time for ATEEZ’s Coachella efficiency, the exhibit options the group and its labelmate, xikers.
Titled “KQ ENT. (ATEEZ & xikers): A Grammy Museum Pop-Up,” the exhibit is being held within the museum’s crimson carpet gallery, opening to the general public on Wednesday. The exhibit options outfits and props from each ATEEZ and xikers, together with the primary look from ATEEZ’s current album, THE WORLD EP.FIN : WILL. The album earned the worldwide stars their first Billboard No. 1 in December.
GRAMMY Museum’s ATEEZ pop-up
Rebecca Sapp
“The worldwide unfold of Okay-Pop is really outstanding, and it’s a nice honor to see ATEEZ and xikers symbolize Okay-Pop music on the GRAMMY Museum,” KQ Leisure CEO Kyu Wook Kim stated in a press release. “Witnessing our artists’ laborious work and dedication being acknowledged on such a big scale by the GRAMMY Museum is really a privilege and fills us with a lot satisfaction.”
“Korean pop music is without doubt one of the biggest phenomena within the historical past of recorded music and tradition,” Grammy Museum president and CEO Michael Sticka stated in a press release. “The Grammy Museum plans to rejoice the world of Okay-Pop, its much-deserved success, and worldwide chart-breaking artists by curating devoted reveals and programming over the following two years.”
The Grammy Museum’s exhibit will probably be open via June 10. The 82Valley pop-up at hello82 will run via April 21.