E-commerce main Amazon India has launched a brand new vertical known as Bazaar, which options unbranded style and way of life merchandise at a low worth level. The phase went reside on Amazon India’s Android app.
With Bazaar, the e-commerce participant will faucet clients within the Rs 600-and-under vertical as e-commerce penetration picks up within the nation. The platform will largely promote unbranded merchandise, together with attire, watches, sneakers, jewelry, and baggage priced beneath Rs 600, the corporate had informed retailers earlier.
To date, Amazon India is extra in style amongst city customers who’re additionally Prime subscribers, which gives quicker deliveries together with video and music streaming. Amazon is seeking to faucet into this cohort to increase its base.
With Bazaar, Amazon appears to be like to seize the Indian worth buyer phase, as demand for mass-market merchandise slows.
“We proceed to take a position and innovate on behalf of our clients and third-party sellers and are excited to introduce the Amazon Bazaar storefront on Amazon.in the place clients can uncover and store ultra-affordable style and residential merchandise listed by sellers, particularly from manufacturing hubs throughout India,” an Amazon India spokesperson stated in response to businessline queries.
The newest transfer to launch Amazon Bazaar pits it immediately in opposition to SoftBank-backed Meesho, which has been gaining floor within the low-cost e-commerce house. Flipkart runs a separate app for comparable choices underneath Shopsy. Bazaar will probably open up an avenue for Amazon to amass new clients in India.
Presently, this cohort of worth clients is dominated by Meesho, as per analysts at Bernstein. Bernstein stated Amazon India clocked solely 13% person development in December 2023 — primarily as a consequence of extra premium choices than friends.