Carma Worldwide has acquired mmi Analytics, a media communication and eTail measurement platform for magnificence, style, and way of life manufacturers.
This acquisition marks the agency’s dedication to increasing its full-service choices and strengthening its place in these key vertical markets.
It brings collectively Carma’s international attain, know-how, and providers with mmi Analytics’ experience and established presence within the magnificence, style, and way of life sectors.
It’ll allow the optimisation of the shopper journey by constructing focused model methods and analysis methodologies throughout retail media, influencer communities, and conventional media networks globally.
mmi will function as a model inside the Carma group and be supported by its international scale and consumer service, know-how, and experience.
With 22 workplaces worldwide, Carma’s acquisition will allow mmi to double down on its regional power within the sectors whereas supporting shoppers in international markets.
Mazen Nahawi, CEO of Carma, mentioned: “I’m delighted to welcome mmi to the CARMA household. The sweetness and luxurious items sector is an thrilling class. It’s strong, revolutionary, and fast-moving and is rising double-digit throughout our strategic markets within the Center East and Asia. Buying mmi implies that we will now additional optimise magnificence shoppers’ digital communications methods on a worldwide foundation.”
Christian Eckley, CEO of mmi Analytics, mentioned: “This acquisition is nice information for our crew and our shoppers. It supplies us with superior media insights know-how, service, and capabilities whereas enabling mmi to boost and scale its providing as a part of a really international organisation.”