Petra Flannery, just lately featured on THR’s 2024 Movie star Energy Stylist Record, has launched two new collaborations.
Working as a group together with her sister Meehan, Flannery — whose shoppers embrace Emma Stone, Zoe Saldaña and Reese Witherspoon — has partnered with Lafayette 148 to launch “Traditional 148: The White Shirt Mission,” in addition to with sustainable effective jewellery firm VRAI for a recycled gold assortment.
The VRAI collaboration options California-inspired designs that “transcend time and tendencies,” the model mentioned in a launch. Flannery has been working with the corporate because it began in 2014, and the stylist instructed LeslyNewsMagazine that this newest collaboration has been within the works for roughly a yr.
The gathering, made up of 15 effective jewellery items, options diamond shapes created by VRAI of their carbon-neutral licensed foundry.
“I’ve all the time had an ideal relationship with them,” Flannery says. “I type of noticed an area with their items the place I might possibly take them and do one thing completely different and create one thing completely different with them.”
The stylist additionally emphasised that it was crucial the jewellery additionally felt good on.
“I used to be actually particular about that,” she says. “After I put a bit of knickknack. I [want to be] like, ‘This feels good, and I need to put on it on a regular basis.’”
Flannery additionally spoke about how a lot she beloved working together with her sister on the collaboration. “She’s been an integral a part of my styling profession,” she says, crediting Meehan with “loopy good type” and noting that she has been there since day considered one of Petra’s styling profession.
Petra Flannery and Lafayette 148 inventive director Emily Smith
Courtesy of Lafayette 148
Flannery’s collaboration with Lafayette 148 is a “celebration” of “the proper white shirt,” the model mentioned in a launch, and options two initiatives.
The primary, Lettered by L148, is a white-shirt monogramming service timed to Mom’s Day gifting. The second is a pictures and video sequence titled “The White Shirt Fashion Information,” during which Flannery and Lafayette 148’s inventive director Emily Smith showcase the flexibility of six of the model’s white shirt designs.
“At Lafayette 148, our white shirts are something however ‘fundamentals,’” Smith mentioned in an announcement. “They’re rooted in craftsmanship and design — we’re continuously refining the small print to realize the proper match — however nonetheless relaxed and easy.”
“I do know for myself, I really feel actually assured after I put that [white shirt] on,” Flannery provides.
The monograming service is complimentary for 5 white shirt types from the model’s archive and Spring 2024 assortment. The partnership — and personalization — lasts by Mom’s Day on Could 12.