After greater than a century as an artwork provide firm famed for its colourful Crayons, Crayola is stepping into filmmaking. The corporate is launching a studio division that can produce multigenre content material for teenagers and households.
This new division has already teamed with manufacturing firms and animation studios to construct a content material slate themed round shade and youngsters’s creativity.
A number of initiatives are already in growth, the primary being ab animated adaptation of Gen-Z Media’s award-winning podcast and e-book sequence “The Alien Adventures of Finn Caspian”. Brad Birch pens the present with MIMO Studios additionally onboard.
Victoria Lozano, Crayola’s government vp advertising and marketing who’s heading up the division, mentioned in a press release:
“As world leaders in inventive self-expression, the institution of Crayola Studios is a logical subsequent step for us [and] builds on plans introduced final yr to develop leisure content material that evokes and nurtures the subsequent era and helps them develop lifelong inventive mindsets. Our distinctive perspective affords an thrilling alternative for the business because it searches for stand out new and trusted content material that has creativity at its coronary heart.”
“Finn Caspian” is a sci-fi journey that follows the 8-year-old Finn Caspian, who groups up with buddies whereas aboard the Marlowe 280 Interplanetary Exploratory Area Station. The youngsters discover uncharted planets, help aliens and clear up a thriller.