Danish brand Søstrene Grene to bring ‘hygge’ inspired lifestyle to three new Scottish locations

A Danish model famed for its “hygge” impressed homeware has introduced it’ll open three new Scottish places.

Søstrene Grene revealed their upcoming plans for growth which incorporates openings in Aberdeen, Edinburgh and Glasgow scheduled for later this 12 months.

The family-owned model at present has over 285 shops worldwide and are aiming to open 500 shops globally by 2027.

Søstrene Grene say their merchandise “proudly” reveal the Danish idea of “hygge” by way of instore experiences and comforting merchandise.

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The upcoming Scottish openings will even proceed the model’s roll out their new retailer mannequin, “Retail for the Senses”, a procuring expertise designed to invoke the senses.

The mannequin incorporates a “labyrinth-style retailer structure with subdued lighting and classical music, the idea creates a calming, free-flowing journey for patrons”.

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The brand new Scottish places will probably be situated in Aberdeen’s Bon Accord Purchasing Centre, Waverley Market in Edinburgh and Glasgow’s Buchanan Avenue, becoming a member of its already fashionable retailer within the St Enoch centre.

The model presents a curated “budget-friendly” collection of Scandi homewares, tender furnishings, kitchen merchandise, furnishings, items, crafts and kids’s toys together with “mini residence” merchandise.

Norma Jacob, who runs Søstrene Grene shops throughout Northern Eire, southern England and Scotland, mentioned: “Following the success of our present Glasgow retailer, we’re thrilled to announce our Scottish growth with places in Aberdeen, Edinburgh and a second in Glasgow.”

Mikkel Grene, CEO and co-owner of Søstrene Grene, mentioned: “We’re actually excited for our upcoming growth in Scotland all through 2024.

“The brand new shops will utilise our ‘Retail for the Senses’ idea, offering our clients with a unbelievable collection of merchandise alongside a ‘hygge’ crammed procuring expertise.”

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