Kanye “Ye” West purchased airtime throughout Tremendous Bowl LVIII to advertise his vogue line, Yeezy.
The half-minute spot appears to be like prefer it was shot on West’s cellular phone, and he seems to be driving in a automobile, speaking immediately into the digicam.
“Hey y’all, that is Ye, and that is my industrial,” he stated. “And since we spent all the cash on the industrial spot, we truly — we didn’t spend any cash on the precise industrial. However the thought is I need you to go to yeezy.com.”
He then spelled it out for viewers and added, “I’m gonna write it on the backside of the display and I obtained some footwear and mmmm that’s it.”
Nonetheless, not all Tremendous Bowl viewers noticed the industrial because the spot didn’t air in all markets. It’s unclear precisely the place it aired, although LeslyNewsMagazine considered the industrial on a Miami affiliate, however it didn’t air in Los Angeles.
That means that West in all probability bought the advert time on a regional foundation, that means he didn’t spend the $7 million that CBS Sports activities stated 30-second spots have been going for on a nationwide degree.
Tremendous Bowl LVIII, airing on CBS and Paramount+, options the Kansas Metropolis Chiefs taking up the San Francisco 49ers, who’re taking part in at Allegiant Stadium in Las Vegas.