Miley Cyrus, Taylor Swift – LeslyNewsMagazine

An upswing in Grammy broadcast scores and the facility of stars in social media every performed an integral function within the Pink Carpet Energy Rankings simply launched by Launchmetrics and LeslyNewsMagazine, with Miley Cyrus, Taylor Swift, Olivia Rodrigo and Maluma among the many music artists scoring huge bucks in earned publicity for the high-end manufacturers they wore on the Feb. 4 occasion at L.A.’s Crypto.com Area.

Cyrus and Swift gained two Grammys apiece — for document of the 12 months and greatest pop solo efficiency and for album of the 12 months and greatest pop vocal album, respectively — whereas in addition they proved to be winners on the purple carpet, incomes tens of millions in model publicity for sporting seems that shortly prompted a social media frenzy.

All through this awards season, Launchmetrics and THR are partnering to completely produce the Pink Carpet Energy Rankings, which analyzes the manufacturers seen on the main awards exhibits of 2024. Launchmetrics employs its proprietary Media Influence Worth (MIV) algorithm to research and rank the manufacturers and stars seen on purple carpets, spanning 5 classes: trend, watches, jewellery and equipment, in addition to the highest 5 ladies and the highest 5 males at every occasion. The Launchmetrics MIV algorithm assigns a financial worth to each submit, social media interplay and editorial story to find out a model’s affect and has been acknowledged industry-wide as the answer to fashionable model measurement.

Among the many most thrilling outcomes that emerged from the Grammys. Whereas powerhouse manufacturers which have turn into staples of high-wattage purple carpets carried out largely as anticipated, just a few surprises additionally made the lower — thanks largely to the celebs who wore them, like Dua Lipa in Courrèges. Equally, a easy point out on the purple carpet or in an Instagram submit by a star additionally unexpectedly vaulted some manufacturers into prime spots.

Take a look at the charts under to see how luxurious manufacturers seen on the Grammy Awards measured up and which star’s look was probably the most talked about of the night time:

Vogue: Miley Powers Margiela and Bob Mackie Into High Spots

For sure, among the many ceremony’s most joyful moments was Cyrus improvising “I simply gained my first Grammy!” throughout her efficiency of the award-winning “Flowers.” Moments after she left the stage, it shortly emerged that she did so sporting a classic Bob Mackie beaded bodysuit. Cyrus is a recognized fan of the legendary designer — creator of showstopping seems for Cher, Diana Ross, Pink and Tina Turner, to call just some — and that’s why she requested archive items from Mackie’s 2002 “To Broadway with Love” assortment. That included Mackie’s silver beaded and fringed bodysuit with a bandeau prime and naked midriff, a dressing up that labored to spectacular impact as Cyrus sang her successful music. Social media and post-show editorials agreed, vaulting Mr. Mackie into the quantity 10 place on the chart.

One other incredible backstory contributed to Versace‘s prime place on the style chart, as Rodrigo famous on the purple carpet that she had fallen in love with a picture of a white Versace robe, worn by Linda Evangelista on Gianni Versace’s 1995 runway, and the Italian home quickly granted her want to put on the archived piece. Fold in Victoria Monét’s extremely profitable night sporting a bronze Atelier Versace corset robe as she picked up three Grammys, together with greatest new artist, and it’s little surprise the label loved an MIV of $10.3 million from these appearances, successful the class.

But, it’s likewise fairly terrific to see manufacturers that aren’t essentially family names ascend to the highest positions on the chart. Vogue followers undeniably know Daniel Roseberry’s clever work as artistic director of Schiaparelli, whereas John Galliano’s most up-to-date haute-couture assortment for Maison Margiela has been met with raves for its overtly Parisienne vibe, impressed by the work of Hungarian-French artist Brassaï. However then two of the preferred and highly effective ladies in music positioned these labels squarely in everybody’s lounge, with Swift in a fantastically draped white strapless Schiaparelli robe and Cyrus in a “bare gown” crafted of 14,000 strategically hand-placed gold security pins, impressed by a 1997 Galliano design. The 2 stars sparked dialog and a barrage of social media posts. The tip outcome: Schiaparelli earned a media-impact worth of $8.6 million, whereas Maison Margiela was shut behind with an MIV of $8.3 million, giving the manufacturers the No. 2 and No. 3 spots on the chart.

High 5 Ladies on the Grammys: It was Miley and Taylor’s Night time

Precisely zero surprises are discovered among the many prime 5 ladies and the manufacturers they wore on the 66th annual Grammys — OK, maybe one kind of shock is among the many checklist. Beyoncé eschewed the purple carpet and was solely briefly seen in the course of the broadcast, cheering on her daughter and husband as Jay-Z accepted the Dr. Dre International Influence Award. However the energy of Queen Bey, sporting a customized Louis Vuitton Damier-patterned skirt swimsuit by artistic director Pharrell Williams, was a lot in proof, putting her and the French home among the many prime 5 and incomes an MIV of $3.1 million.

The winner of the ladies’s rating was Cyrus in Maison Margiela with an MIV of $7.2 million — sparked partly by curiosity in how the gown was constructed from all these security pins — adopted carefully by Swift (and her elegant Schiaparelli) with an MIV of $6.8 million.

High Males on the Grammys: Maluma Instagrams His Method to No. 1

Some stars excel at doing proper by the manufacturers they’re sporting, and on the Grammy Awards, nobody completed that higher than Maluma in Dolce & Gabbana with a Jacob & Co. watch and Christian Louboutin sneakers. So, it’s no shock he earned the primary males’s place, with $1.5 million in media-impact worth.

That quantity and all people who observe on the lads’s checklist additionally level out a salient truth seen all through the Pink Carpet Energy Rankings this season: Ladies are with out query the upper earners (that’s a good looking sentence, isn’t it) in media-impact worth. Working example: Cyrus exceeded Maluma’s MIV by virtually 500 %, sporting a model that doesn’t benefit from the mainstream recognition of Dolce & Gabbana, which makes the comparability all of the extra spectacular.

Talking of the facility of incredible ladies, Mark Ronson’s quantity two place, sporting Gucci and incomes an MIV of $1.2 million, may partly be resulting from his onstage banter with Meryl Streep — aka his mother-in-law. Ronson gained a Grammy in the course of the pre-broadcast for greatest compilation soundtrack for visible media, however his pairing with Streep was undoubtedly Ronson’s most high-profile second on the Grammys, in addition to one of many night time’s most amusing segments. (Streep’s fab white silk lounging pajamas accented with feathers, in the meantime, was a customized look by Pierpaolo Piccioli for Valentino and among the many causes that model earned the quantity eight place within the total trend class, with an MIV of $3.1 million.)

Equipment: Welcome to the Occasion, Larroudé

Giuseppe Zanotti’s prime 5 placement amongst accent manufacturers is definitely a results of Swift sporting the model’s Lilibeth slingback sandals in black velvet — a good looking pairing along with her black opera-length gloves — leading to an MIV for the footwear model of $196,000. However the shock of the night time was Blue Ivy’s look onstage along with her dad (Jay-Z, in case you’ve been residing in a closet), trying princess-like and ideal in a white Vivienne Westwood gown, paired with Larroudé’s Dolly Boot, a platform model in ivory leather-based. The Brazilian-made model, designed by Marina Larroudé, took the quantity three spot amongst equipment with an MIV of $375,000.

Christian Louboutin, in the meantime, continues to reign supreme amongst accent designers on the Pink Carpet Energy Rankings — and right here Maluma additionally will be credited with an help, name-checking the model on social media whereas displaying off his Aiglon pointed-toe loafers in black and white patent leather-based. Jon Batiste additionally wore Louboutin boots on the Grammys purple carpet, whereas Cyrus’ Maison Margiela look included Tabi heels that Louboutin designed for Galliano’s assortment. The mixed appearances resulted in a media-impact worth of $3.4 million for Louboutin.

Watches & Jewellery: Dua Lipa’s Gorgeous Necklace was a Winner

An early arrival on the Grammys purple carpet — as a result of she was among the many first performers of the night — Lipa shortly set the tone for the night time’s metallic pattern in her silver fringed Courrèges robe, a second that additionally contributed to that label’s quantity six place on the style chart and an MIV of $4.2 million. However any viewer who couldn’t take their eyes off her necklace absolutely wasn’t alone. Tiffany & Co. lent the night time’s double Grammy nominee for “Dance the Night time” a trio of beautiful items from the home’s 2023 Blue Ebook Assortment, its moniker for top jewellery. The spotlight was with out query her Pisces necklace, an beautiful handcrafted piece of platinum and 18-karat yellow gold and embellished with sapphires, rubellites and diamonds, together with an orange sapphire that weighed greater than 23 carats. Cyrus, likewise, wore Tiffany & Co., an Elsa Peretti Bone Cuff along with her Tom Ford jumpsuit, and collectively they contributed to the home’s prime place with $5 million in media-impact worth.

For anybody questioning in regards to the quantity two and three positions on the checklist, look no additional than the celebs who wore them. Swift absolutely catapulted Lorraine Schwartz into the third spot, with the jeweler offering the Grammy winner with greater than 300 carats of black and white diamonds, together with a bit that spawned a large number of searches for “watch choker.” Maluma, then again, did an impressive job displaying off his Jacob & Co. Astronomia Tourbillon Baguette Rose Gold Ruby watch each on the purple carpet and in an Instagram submit that drew roughly 2.2 million likes from his 63.9 million followers. The worth-upon-request watch is restricted to 9 items and is adorned with greater than 420 diamonds and 257 rubies; so it’s simple to surprise if the media-impact worth of $1.9 million for Jacob & Co. can be sufficient to purchase the piece — or if it could be merely a down fee.

Subsequent up for the Pink Carpet Energy Rankings: The Display Actors Guild Awards, which can stream dwell on Netflix for the primary time on Saturday, Feb. 24.