Should you spent the final week getting very aware of sharks whereas watching issues like Nice White Combat Membership, Jaws within the Shallows, and Cocaine Sharks, chances are high you don’t simply know a factor or two about thrilling programming — you’re one of many popular culture fanatics who look ahead to Shark Week yearly prefer it’s an prolonged vacation of types.
Jason Momoa hosted this 12 months’s rendezvous with sharks, and the week of tv proves that the majestic, mysterious, and generally menacing creatures nonetheless have fairly a fan base; the truth is, it seems to be rising.
SVP of Advertising, US Networks Group, Josh Kovolenko, advised Deadline that partaking viewers throughout each platform was vital as a result of Shark Week is about greater than only a collection of exhibits stretched throughout the week:
“We engaged viewers throughout each model and platform as a result of we needed to offer memorable Shark Week experiences for them, together with providing an unique sneak peek of Meg 2: The Trench, the following large theatrical launch from Warner Bros. Discovery. We additionally brokered varied advertising partnerships with influential manufacturers which can be organically related to our long-standing mission to spotlight and have a good time sharks.”
Highlighting and celebrating sharks is exactly what attracts audiences in each summer time, but it surely goes with out saying that the host this 12 months doubtless drew in fairly an viewers of his personal. Momoa is as charming as he’s good-looking, and we actually loved the additional airtime with him this week.
Celebrating its thirty fifth 12 months, Shark Week introduced a slew of must-watch choices for these fascinated by creatures with wherever from 2-15 rows of tooth, and every new addition to the lineup was as thrilling and mesmerizing a watch because the one earlier than it.
President of Discovery Networks and TLC, Howard Lee, says that the promotion of Shark Week had so much to do with its success as effectively:
“We have been in a position to harness the energy of the Warner Bros. Discovery portfolio to cross-promote Shark Week, and now, with double-digit positive aspects all through the week, it’s the highest-rated in three years – with each evening outperforming a 12 months in the past. It’s a robust instance of how we are able to use our platforms to showcase high-profile programming occasions.”
Whereas Shark Week may be over for 2023, you may nonetheless catch plenty of programming streaming now on Max.