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Sofia Richie could also be welcoming a brand new child quickly, however the trendy star can also be ushering in a model new partnership with luxurious haircare model NEXXUS.
The style influencer and mannequin has been introduced as the most recent model ambassador for NEXXUS’s new Styling Line, which options the model’s trademark “STYLEPROTECT” know-how to “defend hair well being and energy.”
Richie poses in pictures for the marketing campaign, alongside a few of her go-to NEXXUS merchandise, which embrace the NEXXUS Slick Stick Robust Maintain Hair Wax, which was impressed by the star’s signature slicked-back bun.
SOFIA RICHIE-APPROVED
Slick Stick Robust Maintain Hair Wax
Use the hair wax so as to add texture, shine and definition whereas serving to to tame flyaways. NEXXUS says its method delivers as much as 72 hours of “Humidity Defend” and 48 hours of “Frizz Management,” to maintain your locks trying smooth and put collectively.
STYLING MIST
Anti-Humidity Epic Shine Spray
Richie additionally poses with the NEXXUS “Epic Shine Spray,” a light-weight styling mist that not solely provides shine but additionally defends in opposition to humidity and frizz. NEXXUS additionally recommends spraying this on earlier than blowdrying or styling your hair to rise up to 450º warmth safety.
Intense Nourishment
Extremely Light-weight Restore & Nourish Hair Oil
The NEXXUS “Restore & Nourish Hair Oil,” meantime, is a light-weight hair remedy that makes use of Rose of Jericho (a sort of plant discovered within the Center East) to fight frizz, dullness and dry hair. To make use of: apply 2-3 drops to damp or dry hair and work via the strands. Re-apply as wanted.
There are 11 merchandise in whole within the new NEXXUS Styling Line (suppose lotions, oil, hairsprays and dry shampoo) all impressed by Richie’s appears to be like and well-liked hair developments on TikTok. In a press launch, NEXXUS calls Richie a “main trendsetter within the magnificence house,” who helps to convey “subtle kinds to life in a method that anybody can simply replicate.”
Working example: as a part of the collaboration, Richie groups up with NEXXUS to indicate off three of her favourite hairstyles for followers to copy, from glass waves to a free ponytail to her trademark bun. Tutorial-style movies will likely be posted on the NEXXUS social media feeds to indicate followers the best way to get the Richie look.
“Making a coiffure that’s equal components easy and trendy has all the time been vital to me,” Richie says, in an announcement. “As a NEXXUS ambassador, I’m excited to share all the wonder hacks I’ve picked up through the years. Despite the fact that I by no means may have predicted how my hair tutorials would take off on TikTok, I like sharing how straightforward hairstyling could be with the correct instruments. These merchandise actually do make any look really feel easy.”
There are 5 ending merchandise and 6 styling merchandise in whole as a part of the gathering, out there to buy now on-line on Amazon, Ulta and Walmart. NEXXUS says the merchandise are appropriate for all hair kinds and textures.
“We couldn’t be extra excited to be becoming a member of forces with Sofia for the debut of our Styling Line,” says Jessica Grigoriou, Head of Magnificence Advertising and Hair Care, Unilever NA. “Her affect within the magnificence realm extends far past her beautiful appears to be like [and] her participating and approachable styling ideas and tutorials have resonated with followers everywhere in the world. By this partnership, NEXXUS and Sofia are displaying the best way to get that ‘contemporary out of the salon’ feeling, placing celebrities and customers on a degree enjoying subject in the case of high quality, wholesome hair care.”