It’s laborious to pinpoint precisely what went unsuitable with The Flash and when, such is the muddled legacy left behind by one of many largest bombs in not simply comedian ebook historical past, however all of cinema.
Spending a decade in improvement hell and biking via numerous writers and administrators in that point didn’t assist, and neither did the highly-publicized misdeeds of star Ezra Miller. Nonetheless, one of the vital surprisingly deadly blows got here when everybody was instructed in no unsure phrases that it was going to be superior.
Warner Bros. pushed the hype marketing campaign to the forefront far too early, and the sheer quantity of early screenings and previews slowly chipped away on the hype, particularly when it turned out that we’d all been lied to and it fairly merely wasn’t wherever near being one of many best superhero blockbusters of all-time as we’d been repeatedly instructed.
Ultimately, The Flash cratered in theaters and will nonetheless lose as much as $200 million by the point the mud settles, however no less than it’s been introduced when and the place everybody can actively ignore it for a second time. Fairly hilariously, it’s just one week from at the moment on Aug. 25, so maybe WB realized its lesson from drumming up the thrill forward of schedule after watching it blow up in its face the final time round.
Positive, the Scarlet Speedster’s debut will inevitably spend a good chunk of time as Max’s primary hit, however the harm was already completed a very long time in the past.