Tiger Woods Debuts New Lifestyle Brand Sun Day Red

The golf legend’s new attire and footwear model created with golf gear model TaylorMade was unveiled Monday at a press convention in Pacific Palisades, California. Known as Solar Day Pink, the “lively premium way of life model” consists of attire, sneakers and equipment that may go on sale through the model’s DTC website on Might 1.

”My way of life is that this. That is what I put on day in and time out,” mentioned Woods onstage on the press convention whereas carrying the brand new model’s 3D Knit cashmere hoodie. He described Solar Day Pink as “fashionable, modern and premium,” emphasising it as one thing to be worn each on the golf course and on the clubhouse after a spherical of holes.

Joined by TaylorMade CEO David Abeles onstage at an occasion house within the Pacific Palisades procuring centre, the place Abeles gave a shoutout to the centre’s billionaire proprietor Rick Caruso within the viewers, Woods mentioned that the model was named after the signature color he wears for each Sunday event. The model’s tiger brand has 15 stripes to characterize every of his main championship wins, and is spelled with three phrases to convey that golf isn’t just performed on Sunday.

The model operates as a separate enterprise unit primarily based in San Clemente underneath the management of president Brad Blankinship, the previous basic supervisor of Quiksilver.

”There isn’t a affect from TaylorMade on this model,” mentioned Abeles of its day-to-day operations and design course of.

Along with the cashmere hoodie, different merchandise on show on the occasion included lengthy and short-sleeve golf shirts, pants, shorts, gloves, hats and black lace-up sneakers with pink soles. Obtainable first in North America earlier than being rolled out internationally, it’s beginning with males’s merchandise, and will probably be adopted by girls’s and ultimately kids’s.

The brand new model builds on an current partnership with Woods and TaylorMade after the 2 signed an endorsement deal in 2017. Woods teamed up with the model to develop the P-7TW irons, which have been launched on the market in 2019.